Awesome article by Vice on how young singers and rappers are using musical.ly to build fanbases, promote new music, drive engagement and sales, and generate buzz that has led to record deals, radio airplay, and ranking on Billboard charts.
Are any of you using musical.ly as a part of your overall digital strategy? If so how and what results have you seen?
Impressive app sets for a music tech startup:
Musical.ly boasts more than 11 million video uploads per day from more than 120 million users worldwide; 64 percent of the app’s American users fall within the coveted 13–24 demographic, and 75 percent are female. Hoping to capitalize on that audience, Dae Dae debuted a 15-second snippet of “Wat U Mean” on musical.ly in August; to promote it, he hosted an in-app contest challenging listeners to make a music video of themselves performing his signature dance, where he languidly swings his arms in the air to the song’s staccato “Aye” shouts. Since its inception, the challenge has yielded a staggering 153,719 responses, with scores of newly won fans performing their own renditions of the “Aye” dance.
Dae Bogan To Moderate Panel On Music Rights And Micropayment Systems At UCLA Center For Music Innovation’s Music 2020 Day Event
Are you an indie artist looking to unlock additional income streams from your music?
Are you a band confused about what rights each member owns and how to protect them?
Are you a manager looking to save time and streamline reoccurring music industry administration tasks?
Are you an indie label or publisher looking for a better way to organize your company’s catalog in a collaborative space?
TuneRegistry is a next generation music management platform that enables creators and rights-holders to streamline the administration of their music catalogs.
Learn more at www.tuneregistry.com.
My team has spent over a year building a platform that will help independent music creators simplify their careers. It’s called TuneRegistry and today we open to the public!
Using an intelligent mastering engine built from analyzing thousands of hit songs, eMastered gives musicians an easy and affordable way to master tracks from the comfort of their own homes.
Grammy Award-winning engineer Smith Carlson and hit EDM singer/producer Collin McLoughlin announce the launch of eMastered, an online tool redefining the way musicians approach audio mastering. eMastered enables users to instantly master recordings online, making what is traditionally a complex and expensive process much more simple, affordable, and accessible to musicians worldwide.
After months of planning, we are finally excited to release additional information about TuneRegistry.
TuneRegistry is an easy-to-use and cost-effective solution to streamline music rights registrations and metadata delivery. We’re building TuneRegistry for the independent music community — to empower you with a powerful, yet simple, platform to manage your music catalog and associated rights administration all in one place.
Who is TuneRegistry for?
From indie artists and artist managers to indie record labels and music publishers, we believe that the any music creator and rights owner within the independent music community will find value in TuneRegistry’s suite of tools and services. Even music attorneys like us!
We are currently seeking private beta testers from the independent music community. Request an invite.
I’m happy to announce that I’ll be moderating a panel on music & tech brand collaborations at the Collision Conference in New Orleans next month. This session will explore how tech companies are putting music first when it comes to their product and giving back to the industry that supports them. More deats at ww.www.collisionconf.com.