10 Years Ago Dubset (And I) Wanted Rights-holders To Be Friendlier To DJs…10 Years Later Apple Music Is Making It Possible

Ten years ago, I wrote a piece for Hypebot (posted at the end) announcing the Mix Transparency Report by Dubset (acquired by Pex).
At the time, Dubset, a new startup, wanted to help DJs legally release, distribute, and monetize mixed music (i.e. remixes, mashups, mixes, etc.), and get artists, songwriters, and rights-holders paid. However, there was a ton of resistance amongst rights-holders to what I thought was a great idea. I was biased since I had once managed a roster of DJs who specialized in mash-ups.
The Mix Transparency Report set out a new standard for charting the consumption of mixed music while shinning a light on the commercial opportunities that existed for rights-holders and content creators of derivative works (e.g. DJs, producers, remixers).
(Side Note: Last year, I created the “Beats & Money: A Music Rights & Royalties Crash Course for Beatmakers” webinar for The Mechanical Licensing Collective with support by Chris McMurtry of Pex/RME which you can watch on YouTube https://youtu.be/8ZoPRmJFt-Q.)
Dubset wanted to locate the most popular mixed music in the world, thoroughly analyze it, and share its findings every month. The report would offer full transparency with regards to the “who” and “what” was being listened to (often royalty-free) by millions of music fans a day. Initially, the Dubset report included four charts: Dubset’s 25 Most Sampled Labels, Dubset’s 25 Most Streamed Mixes, Dubset’s 25 Most Sampled Artists, and Dubset’s 25 Most Sampled Tracks.
Recently, Apple announced it is opening its catalog to let users build mix sets by integrating the platform with a number of tools. These tools include Algoriddim’s djay Pro software, hardware platforms AlphaTheta, Serato, inMusic’s Engine DJ, Denon DJ, Numark, and RANE DJ.
(Fun Fact: I was once an advisor to a startup that built a software and hardware for DJs that would be installed between the controller and the sound system. If the controller experienced an outage during a live set, the device would kick in and algorithmically continue the DJ set until the controller was back up and running and the DJ could do his or her thing. Having been both a club promoter and DJ manager in Los Angeles in my early 20’s, I knew it was solution was to a real problem that I’ve witnessed many times, but of course they were “too early.”)
TechCrunch believes the integrations will possibly attract DJs to explore Apple Music’s catalog of over 100 million songs and also give aspiring DJs an opportunity to play around with some of these tools. It’s great to see DSPs engage more meaningfully with DJs. This has been a long time coming, only slowed by rights-holders inability to work with companies like Dubset to figure out the licensing splits.
That Hypebot piece: https://daeboganmusic.com/2015/11/11/hypebot-dubset-releases-inaugural-mix-transparency-report-atlantic-records-david-guetta-most-sampled/
Meet Me At SXSW 2025

I’m thrilled to return to Austin next week for @sxsw Music Conference! I will be speaking on the fun topics of music metadata, technology, transparency, and collaboration.
Add my panels to your schedule:

🗓️ Monday, March 10th | 2:30pm-3:30pm CT
📍 Austin Convention Center, Room 18AB
ℹ️ Scrubbing the System: Music Data Management Today
👥 Dae Bogan (The MLC), Jay Gilbert (Your Morning Coffee & Label Logic), Rell Lafargue (Reservoir Media), Molly Newman (CD Baby)
🛜 https://schedule.sxsw.com/2025/events/PP1148162

🗓️ Thursday, March 13th | 11:30am-12:30pm CT
📍 Austin Convention Center, Room 18CD
ℹ️ Crafting a Transparent Future for Music Rightsholders
👥 Dae Bogan (The MLC), Chantal Epp (ClicknClear), Diego Maldonado (ONErpm), Josh Simmons (Vinyl Group)
🛜 https://schedule.sxsw.com/2025/events/PP154503
sxsw #sxsw2025 #meetmeatsxsw
Grateful at 40

Grateful at 40 🎂.
I’m embracing this milestone with gratitude for the life lessons I’ve learned, for the trials I’ve endured and overcame, for the people who’ve brought joy into my life, and for the impact of my work on the lives and livelihoods of music creators around the world.
I am excited about my future and the opportunity to live fully in the outcomes of my handwork, sacrifices, and dedication. And of course, I am excited at the prospect that the universe will bring love into my life.
I’m ready. This is 40.
The MLC Presents Black History-in-the-Making IG Live Series

The Mechanical Licensing Collective (@mlc_us) “Black History-in-the-Making” Instagram Live Series recognizes Black music industry professionals who aim to effect change in the music industry through service and/or innovation.
Hosted by Dae Bogan (@daeboganmusic), The MLC’s Head of Third-Party Partnerships, each Instagram Live episode will serve as a virtual fireside chat conversation between Bogan and the featured guest to discuss and unpack the core issues centering each professional’s work and their challenges and achievements thus far.
Tune-in on Thursday, February27th:
- 12pm CT Mike Robinson (@bmikerob)- Artist Development Visionary
- 1 pm CT Bryan Calhoun (@bryancalhoun) – Creator, Music Business Toolbox
(@musicbusinesstoolbox) - 2pm CT Jerry “Wonda” Duplessis (@princewonda) – Multi-Grammy Award Winning Music Producer, Philanthropist, Entrepreneur, Mentor
The MLC BeatMix: Los Angeles Opens RSVPs For Music Creators

We’re coming to Los Angeles!
The Mechanical Licensing Collective presents BeatMix: Los Angeles.
Join Dae Bogan, Head of Third-Party Partnerships at The MLC at Foundation recording studio for an upbeat night to get to know The MLC. Come mix and mingle with Los Angeles-area music creators and leave with new connections and key information about your rights as a creator in the United States.
Thr. March 6th | 6pm-9pm
Foundation
1141 Seward St.
West Hollywood, CA 90038
RSVP to rsvp@themlc.com











